Tracey on the Future
The future is plural. My mission is to help us rediscover our personal and professional autonomy and help each of us choose our futures wisely.
Tracey Follows works with clients on long-term strategies for future business and forecasting consumer futures for brand growth. Her clients have included Telefonica, Google, Sky, Farfetch, Conde Nast, and Virgin, and she features in a list of the top 50 female futurists around the world, in Forbes. She regularly speaks at events and organizations including at UN HQ in New York, the UK Foreign Office, the YMCA Europe General Assembly, and Think With Google. She is a go-to trend and futures commentator appearing on BBC Business Matters, BBC Radio Four, Talk Radio, LBC, and in the FT, Guardian, and Daily Mail. She was an Adage ‘Woman to Watch’ 2017, awarded the Women in Marketing Award for Outstanding Contribution to Marketing 2016. Passionate about technology and societal change, she is the author of The Future of You: Can Your Identity Survive 21st Century Technology?